Three Ways to Attract New Dental Patients
For every $1 spent on internet search marketing, $22 is received. Internet marketing is one of the most effective ways to earn more business, and this is helpful for nearly any type of company, including dental offices. SEO, or search engine optimization, is an important part of internet marketing, so you must implement several dental SEO strategies in order to attract new patients.
1. Website design. In many cases, the first impression a potential patient will have of your business will be based solely on your website. As a result, your dental website design must be able to appeal to every internet user who visits it. Creating an effective dental website design can be accomplished through the use of logo design, video production, and graphic design, as these techniques will help your website become more user-friendly.
2. Content marketing. This dentist SEO strategy helps your website rank highly on search engine results pages, and this is important because 42% of search engine users click on the top-ranking link. Content marketing involves creating and distributing blogs, and these blogs contain keywords that are searched for by potential patients. Since companies that blog receive approximately 55% more traffic, content marketing is an effective way to attract more potential dental patients.
3. Social media advertising. Another important part of dental marketing is social media advertising. This is because 18% of consumers research services or products using social media, and 90% of online adults use social media extensively. However, more than half of small businesses admit that they need help with social media advertising, so professional dental marketing systems can help you utilize this strategy.
In order to properly market your dental website, several SEO techniques must be implemented. Content marketing, social media advertising, and dental website design, for example, will all help your website in their own ways. By correctly utilizing these marketing strategies, you will be able to attract more dental patients.